by Allen Thomas, Regional Administrator, U.S. Small Business Administration
Did you know that more than 80% of Americans trust small businesses and believe it's important to support them? This 2024 Small Business Saturday is for YOU.
Americans understand that small businesses contribute to the relevancy of their communities, support local non-profits, employ more than half of our workforce and are a significant economic engine both locally and nationally. Additionally, about 80% of small business owners say that the end of the year spending by customers is important for their bottom line.
These are just some of the reasons why we encourage people who invest in their communities to actively participate in Small Business Saturday and the Season of Small Business. This is the season for entrepreneurs to shine!
The Saturday after Thanksgiving and the entire holiday season is the perfect time to drop by unique retail shops, scrumptious eateries and businesses offering memorable experiences. Even if you prefer to shop online, you can still purchase goods and services from small businesses through their websites.
Small Business Saturday was launched by American Express in 2010, with the SBA joining as a co-sponsor in 2011. Since then, the popularity of Small Business Saturday has grown significantly. According to the National Retail Foundation, 2023's Small Business Saturday was an incredibly popular shopping day. To build on this holiday tradition, the SBA launched the Season of Small Business last year to encourage local spending throughout this festive time of year and beyond November 30th.
Wherever you live, small businesses are eager to meet your needs this holiday season. Here are some ideas to celebrate Small Business Saturday and the Season of Small Business:
If you are a small business owner, you may want to consider adding some additional marketing and outreach ideas to your plans:
Be sure to make a positive impact on your own communities by shopping and dining SMALL on Small Business Saturday and throughout the Season of Small Business and know that you have made a positive contribution to your own community!
For more information on how the SBA can assist your small business start, grow, expand or recover, please visit www.sba.gov. Para Español visita www.sba.gov/es
To schedule an interview with Beto Yarce or learn more about the U.S. Small Business Administration, please contact: Lola Kress, SBA Regional Communications Director: lola.kress@SBA.gov